1963 (comics) - Marvel Parody

Marvel Parody

Moore's homage to Marvel clichés included fictionalizing himself and the artists as the "Sixty-Three Sweatshop", describing his collaborators in the same hyperbolic and alliterative mode Stan Lee used for his "Marvel Bullpen"; each was given a Lee-style nickname ("Affable Al," "Sturdy Steve," "Jaunty John," etc.—Veitch has since continued to refer to himself as "Roarin' Rick"). The parody is not entirely affectionate, as the text pieces and fictional letter columns contain pointed inside jokes about the business practices of 1960s comics publishers, with "Affable Al" portrayed as a tyrant who claims credit for his employees' creations. Moore also makes reference to Lee's book Origins of Marvel Comics (and its sequels) when Affable Al recommends that readers hurry out and buy his new book How I Created Everything All By Myself and Why I Am Great.

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