1948 Tucker Sedan - Troubled Premiere

Troubled Premiere

The world premiere of the much-hyped Tucker '48 car was set for June 19, 1947. Over 3,000 people showed up at the Tucker factory in Chicago for lunch, a train tour of the plant, and the unveiling of the first Tucker prototype. The unveiling appeared doomed, however, as last-minute problems with the car cropped up. The night before the premiere, two of the Tin Goose's independent suspension arms snapped under the car's own weight. (The Tin Goose was extremely heavy; much heavier than the other Tucker '48's.) Minor engine problems were fixed, and the car was presentable by the time of the premiere. However, the experimental 589 engine was extremely loud. Tucker told the band to play as loud as possible to drown out the noise. As the car was driven on to the platform, the liquid coolant boiled over and some steam escaped from the car, but no one seemed to notice.

A skeptical journalist named Drew Pearson reported publicly that the car was a fraud because it could not go backward and that it went "goose-geese" going down the road. This hurt the public view of Tucker's car, at a time in history when journalists and public officials were more trusted than they are today. Despite the fact that this problem was limited to the first prototype only, a symptom of the speed with which the first car was put together, the damage was done in the court of public opinion. A negative media feeding frenzy resulted.

Tucker suffered another setback when his bids to obtain two steel mills to provide raw materials for his cars were rejected by the War Assets Administration under a shroud of questionable politics.